Agency: Tinsel Experiential

Client: GitHub

Location: San Francisco, CA

My Role: As the Art Director on this project, I led the design of all environmental graphics and collaborated on fabricated elements throughout the YBCA campus in San Francisco.

Project Background: This three-day event engaged enterprise customers and industry-leading developers. This event had a total of 2,000 in-person attendees and over 100K virtual registrations.

Agency: Mirrorball

Client: AriZona Iced Tea

Location: New York, NY

My Role: Collaborated with Art Director to design entire store, including custom merchandise, product displays, complete wall-to-floor environmental branding and signage. Handled all print production (layout, sizing, material) and directed the installation of graphics.

Created mechanical production files for:

• Outdoor Hanging Flag

• Window Decals

• Floor + Ceiling Vinyl

• Merchandise Display Wallpaper

• Neon Signs

• Cherry Blossom Wall Backdrop

• Patterns for Textiles (clothing, accessories)

• Custom Merchandise (notebooks, pins, clothing patches)

• Hangtags

Project Background: In celebration of its 25th year and New York origins, Arizona enlisted Mirrorball to open a pop-up at a 1,400-square-foot empty retail space in SoHo selling '90s-style fashion. From May 16 to 21, the consumer-facing store featured colorful merchandise and displays inspired by the patterns and prints unique to Arizona.

Comprising more than 100 custom-designed pieces and priced from 99 cents to nearly $400, the merchandise bore the familiar checkerboard and cherry blossom designs printed on Arizona’s iced tea cans. The “Great Buy 99¢” logo, a distinctive element of Arizona’s packaging, also featured prominently in the design.

Agency: Mirrorball

Client: Jack Daniel's

Location: Various markets throughout U.S.

My Role: Designed signage, handled all print production (layout, sizing, material) and directed application/installation of graphics.

Created mechanical production files for:

• Large Outdoor Neon Sign

• Wallpaper, Vinyl Counter Wraps & Maid Cart Decals

• Pool Backdrop

• Basketball Court Floor Graphics & Backdrop

• Barbershop “Spin the Wheel” Graphics

• Bar Menus

• Activation Signage

• Framed Wall Decor

Project Background: Jack Daniel’s is one of America’s most iconic brands, but fame and ubiquity wasn’t translating into relevance among millennial whiskey drinkers. And with more DIY competitors and craft whiskeys coming to the forefront of the market, the legacy of Jack was getting lost in the shift.

Throughout the decades of drinking Jack, musicians have been its biggest fans. Frank Sinatra shared it with his friends. Fats Domino and Trick Pony put in their songs. In popular culture, music and Jack are intrinsically intertwined. And what is every music fan’s dream? To live the rock’n’roll life of their favorite band.

Inspired by a life on the road that Jack’s biggest fans and advocates lived throughout the years, we created House No. 7, a multi-channel, multi-city marketing platform, where the lines between real and the imaginary blur.

Agency: Tinsel Experiential

Client: Impactual

Location: Washington, DC

Project Background: DC-based, non-profit "Impactual" put on a highly anticipated celebration for 3,000 democracy heroes (campaign staffers, poll workers, volunteers, activities, and political leaders who worked tirelessly during the 2020-2021 election season). Held at Audi Field, this party was designed to be a joyful, colorful expression of gratitude, a moment to recharge for the races ahead, and a reminder that we can all do great things if we work together.

The evening was kicked off by the brilliant brass and drums from the Eastern High School Marching Band and a very warm welcome from Impactual’s President, Ashley Spillane. The party continued with musical sets by LA’s DJ SOSUPERSAM, Lil Jon, and QuestLove – and with appearances by Stacy Abrams, Kerry Washington, Martin Luther King III, Ilana Glazer, David Hogg, Whitney Port, and Alicia Menendez. Other political leaders in attendance included Senator Chuck Schumer, Congresswoman Lauren Underwood, Senator Mark Warner, Congressman Ruben Gallego, among others.

Agency: Tinsel Experiential

Client: The Mill

Location: Los Angeles, CA

My Role: As the Art Director on this project, I conceptualized the theme of the evening, complete with art installations and visual effect within the space.

Project Background: After a 2-year hiatus, VFX company "The Mill" wanted to bring back their annual summer celebration for their LA-based team. "Future Bright" was the theme, symbolizing a new, fresh season for their team to grow and build their brand.

Agency: Mirrorball

Client: Dos Equis

Location: New York, NY

My Role: Designed and created mechanical files for print production for all creative:

• Dositas (Dos Equis Currency)

• Estate Auction Catalogue

• Hanging Banners (Activation Signage)

• Auction Paddles

• Dimensional Stage Branding

• Bar Menus & Hors D'oeuvres Tents

Project Background: As the Most Interesting Man departed for Mars, he left behind his most Coveted Collection items for the world to enjoy in his absence. In celebration of the legend and his most epic adventure yet, Dos Equis opened the vaults at each of his extraordinary estates and auctioned off his Coveted Collection to his closest friends. Actors, clad in costumes that corresponded with certain Coveted Collection items, encouraged guests to participate in mini challenges to earn Dositas. Each challenge was assigned a value, rewarding guests with 5k, 10k, or 15k in Dositas.

Agency: Magnetic

Client: American Express

Location: New York, NY

My Role: Designed Appreciation Wall backdrop. Created mechanical files for print production, and map of graphics placement.

Project Background: American Express refreshed their Corporate Card for the first time in over 30 years. It continues to prove that the brand is relevant to the wants and needs of its customers, both in and out of the office. Through this activation, American Express was looking to establish an emotional connection and foster two-way relationships with customers by raising awareness about how important appreciation is to personal happiness and company success, underlying the essence of: Good for Business, Great for People.

Agency: Mirrorball

The Client: Perrier

The Location: Miami, FL

My Role: Designed print and digital materials. Created gif backdrop for photo engagement green screen.

Created mechanical production files for:

• Artist Brochure

• Vehicle Wraps

• Cooler Wrap

• Custom “X” Bar

Project Background: Nautilus South Beach was the site of an interactive installation series called Artxtra, a new arts initiative presented by bottled water brand Perrier to support emerging contemporary artists. The series was unveiled November 30, 2016 during an event co-presented with Interview magazine and produced by Mirrorball in the Nautilus Cabana Club Beach Tent.

Agency: Mirrorball

The Client: Mirrorball

The Location: New York, NY

My Role: Designed business cards for Mirrorball agency and created mechanical files for print production.

Project Background: These business cards were a set of three designs, each featuring a collage of images from Mirrorball events. Utilizing layers in Photoshop resulted in a 3-dimensional effect when printed to lenticular material. The lenticular lens was mounted to a soft-touch card stock, which displayed employee details using an offset print process.

Agency: Mirrorball

Client: Pandora

Location: New York, NY

My Role: Handled all print production (layout, sizing, material) and directed application/installation of graphics.

Created mechanical production files for:

• Iridescent Vinyl Wraps for Iceberg Neon Sculptures

• Hot Chocolate Bar Wrap

• Iridescent Event Credentials

• Screen Printing Activation Branding

• Tarot Cards

Project Background: Pandora has changed the way true music fans discover and listen to music. Smart insights and years of listening has given the streaming service’s users the chance to curate music for their lives, their moods, and for the world around them.

For the last 5 years, Pandora has thrown the concert of the year every December, with both fans and users of Pandora lining up around the block in the cold and snow for a chance to get into the free celebration featuring their favorite up-and-coming artists.

And in 2017, Pandora’s newest campaign, Sounds Like You, rewarded true music fans with a look into their favorite artists’ personal playlists.

The task? To take the core tenants of Sounds Like You and celebrate the incredible originality and creativity of music fans with the best, craziest, loudest concert of the year.

Agency: Mirrorball

Client: Perrier

Location: New York, NY

My Role: Handled all print production (layout, sizing, material) and directed application/installation of graphics.

Created mechanical production files for:

• Wall Backdrop Graphics

• DJ Booth + Platform Graphics

• Geodesic Dome Graphics

• Branded Die-cut Selfie Mirror

• Bar Menus

Project Background: On the eve of Fall Fashion Week, Perrier invited New York’s most extraordinary taste makers to savor the final flavors of summer. Guests entered the exclusive rooftop of the William Vale Hotel to discover a refreshing rooftop lounge inspired by the artwork of AKACorleone. Within, they sipped crafted Perrier Flavor cocktails and discovered an evening of live music and instagrammable moments—all accented with an extraordinary view of the summer sun, setting behind the iconic Manhattan skyline.

Agency: Mirrorball

Client: Jack Daniel's

Location: New York, NY

My Role: Assisted in design of store, merchandise and signage. Handled all print production (layout, sizing, material) and directed application/installation of graphics.

Created mechanical production files for:

• Exterior Window Wraps

• Wallpaper Vinyls

• Merchandise Display Signage

• Activation Signage

• Lightbox Signage

• Pedicab Wraps

Project Background: Jack Daniel was a Renaissance man, unrestrained by typical stereotypes. An everyman, creator, maverick, and explorer – he lived his life on his own terms. Inspired by the man himself, these unique archetypes are what guide the brand today and give Jack Daniel’s a unique story.

For the celebration of the 150th anniversary of the distillery, the best place to bring to life such a multi-faceted brand is marked in the history of Jack itself. A place that helped the brand survive during prohibition and still lives on as cultural hub in Lynchburg, Tennessee. Jack Daniel’s presents “The Lynchburg General Store: “Celebrating 150 Years of Craft and Independence”.

Agency: Mirrorball

Client: TBS

Location: New York, NY

My Role: Designed invitation and signage. Handled all print production (layout, sizing, material) and directed application/installation of graphics.

• Digital & Printed Invitation

• Step and Repeat Photo backdrop

• Basketball Hoop Backboard Graphics

• Oversized Ribbon for Ribbon Cutting

• Overhead Pergola Signage at Entrance

Project Background: In a dual effort to bring awareness to THE LAST O.G. series premiere and show support for the local community, TBS wanted to rejuvenate the basketball courts at Marcy Playground in the heart of Brooklyn. Along with the refurbishment, TBS partnered with ASKEW ONE to create a beautiful and unique mural commemorating the show. The activation was celebrated with a ribbon cutting and event reminiscent of ‘90s Brooklyn Block Parties. Tracey Morgan (along with TBS) dedicated the court in front of people from the community, the New York City Police Department and the New York City Parks Department.

Agency: BMF Media Group

Client: Fast Company

Location: New York, NY

My Role: Designed all graphics and handled printing/installation of all artwork:

• Digital Invitation (main invite and happy hour invite)

• Interactive RSVP Landing Page

• Large Marquee Signage/Branding

• Drink & Lunch Menus

• Event Credentials

• Step and Repeat

• Stage Backdrop

Project Background: This 4th annual Fast Company Grill took place at The Cedar Door in Austin for a 5-day interactive event during SXSW.

Agency: BMF Media Group

Client: W Hotels

Location: New York, NY

My Role: Designed series of invites for W Happenings presents: Downtown After Dark.